China Mobile - 2011 Chinese New Year Minisite
It’s known as the world’s greatest annual migration of people. Huge numbers in China travel home each year to celebrate the Lunar New Year holiday, a mass movement of people known in Chinese as chunyun. The Ministry of Transport estimated that 2.98 billion trips made every year, as the result that this festive season turns to be very important for telecom companies to generate more leads and increase sales.
Client: China Mobile | Employer: Rice 5 (Shanghai) Ltd | Project Completion Date: 2011