+ 2020-2 to Present

HK01 Company Limited

Senior Product Manager, Product Development & Technology
Hong Kong, China

• Lead all aspects of 01Web's operations, encompassing product positioning, ongoing development, operational management, and the formulation of a comprehensive long-term strategic roadmap.
• Articulate ideas and insights to senior management, facilitating informed decision-making and organisational alignment.
• Continuously monitor market trends, competitor activities, and user feedback to enhance product strategies and ensure responsiveness to evolving market conditions.
• Cultivate and maintain productive relationships with key stakeholders, promoting collaboration and aligning project objectives with stakeholder expectations.
• Identify and leverage opportunities for improvement through data analysis, translating insights into actionable strategies for product enhancement.
• Transform the needs of both internal and external stakeholders into actionable, feasible, and technically sound product improvement plans that drive measurable outcomes.
• Serve as the project lead for cross-functional teams, including UX designers, engineers, operations, QA, Data, and DevOps, ensuring effective collaboration and project delivery.
• Assess resource allocation and release plans, prioritising the product backlog and tasks to optimise workflow and meet project deadlines efficiently.
  
  

Senior Project Manager, Product Development & Technology
Hong Kong, China

• Partnered with Business Units to effectively translate user needs and business objectives into detailed project requirements, unique differentiators, strategic specifications, and actionable features.
• Oversaw the complete project lifecycle, including the development of comprehensive documentation, budget management, timeline adherence, and assurance of high-quality deliverables.
• Facilitated seamless communication and collaboration among internal and external stakeholders, including users, designers, and developers, to deliver multiple projects simultaneously and efficiently.
• Evaluated the feasibility of feature integrations across the 01product suite, ensuring strategic alignment and technical viability.
• Contributed to new business development initiatives by proposing technically sound solutions that align with client needs and enhance overall project success.
• Anticipated peak transaction volumes, analysing baseline and traffic spikes to proactively prevent site crashes during critical events, such as flash sales.
  
  

Compiling quality contents and utilizing internet technologies, HK01 provides extensive marketing services to different types of clients, below is the business performance (as of Y2022):

• Total Number of Views - 10 Billion
• Average Monthly Number of Views - Over 1.4 Billion
• Total Number of Article Shares - Over 3.6 Million
• Monthly Active Users - 17 Million
• Total Number of HK01 Member - 2 Million

+ 2019-9 to Present

amies.me

Freelance Digital Producer
Hong Kong, China

• Identified and engaged potential clients, managing projects comprehensively from initiation to completion to ensure successful delivery.
• Ensured meticulous financial management of projects, maintaining strict adherence to budgets and financial targets.
• Contributed to the development and presentation of client deliverables, ensuring they are relevant, strategically aligned, high-quality, and delivered on time.
• Collaborated with third-party service providers to establish project approaches, deliverables, schedules, and tools, ensuring execution within defined constraints.
• Developed, maintained, reviewed, and disseminated comprehensive project documentation, including status reports, invoices, change orders, project schedules, budgets, change requests, and post-mortem evaluations.
• Produced project documentation in standardised formats and complied with client documentation approval processes to ensure consistency and regulatory adherence.

+ 2019-6 to 2019-9

DBS Bank (Hong Kong) Limited

Assistant Vice President, Digital, Innovation & Payment
Hong Kong, China

• Oversaw the customer experience throughout the digital journey, managing end-to-end digital product launches and supervising the digital acquisition process from online application to fulfilment.
• Collaborated with internal and external stakeholders to prioritise business objectives and ensure alignment of platform design with available resources and timelines.
• Drove usability testing using both quantitative metrics and qualitative feedback to assess market acceptance, continuously iterating to achieve optimal outcomes.
• Developed comprehensive business requirements and business cases, ensuring adherence to all legal and compliance standards.
• Engaged in thorough analyses of major incidents in mobile banking, ensuring that root causes are accurately identified and effectively addressed.
• Supported stakeholders in understanding the product's benefits and unique selling propositions, enhancing their ability to communicate value effectively.

+ 2016-10 to 2019-5

Edelman Public Relations (HK) Limited

Senior Digital Producer
Hong Kong, China

• Cultivated and maintained strong relationships with internal and external stakeholders to foster collaboration and drive mutual success.
• Collaborated with internal teams and third-party vendors to design and implement innovative solutions tailored to client needs.
• Planned, estimated, and allocated resources efficiently for digital and design projects, ensuring optimal delivery.
• Managed project issues, assumptions, and decisions, escalating concerns as necessary to maintain project momentum and address challenges effectively.
• Delivered comprehensive project lifecycles, encompassing planning, ideation, UI considerations, UX development, quality control, and deployment.
• Exhibited strong commercial acumen to ensure project profitability and alignment with strategic business objectives.
• Ensured on-time delivery of projects within budget, upholding high standards of quality and client satisfaction.
• Translated and communicated complex client requirements, statements of work, and scope documents to diverse audiences, ensuring clarity and alignment.
• Identified client objectives and established relevant metrics to effectively measure customer experience and project performance.
• Worked closely with the finance department to develop a competitive service pricing strategy, enhancing profitability and market competitiveness.
  
  

Astellas - Hold On to More campaign

• Won Edelman Standards 2018 – Silver Award for Effectiveness
• Shortlisted for The 2018 Gold Standard Awards for Digital Communications by Public Affairs Asia

+ 2015-5 to 2016-9

Gimmick House Limited

Business Analyst
Hong Kong, China

Secondment at Manulife Hong Kong – Manulife’s Regional Website Revamp

• Played a key role in the regional website upgrade for Manulife by establishing operational objectives and monitoring progress across internal and external teams.
• Defined project requirements by analysing system constraints, integrating design recommendations from UX consultants, and aligning stakeholder and end-user expectations.
• Ensured project adherence by implementing procedures, developing test plans, verifying the accuracy of logic flows, and conducting regular quality control assessments across three agencies and multiple internal teams.
• Collaborated with the Corporate Communication and Customer Marketing departments to create comprehensive content guidelines.
• Provided technical insights for campaign and product development, adapting strategies to the new web architecture and IBM WCM WebSphere.
• Resolved issues encountered during regular website updates and content migration throughout the development lifecycle.
• Managed risk logs and change requests to ensure that actual progress met planned objectives and timelines.

Freelancer at Sun Life Hong Kong – Sun Life MPF System Revamp

• Assisted in the comprehensive revamp of Sun Life’s MPF system, managing the project from initiation through to launch.
• Compiled project requirements by integrating business objectives, technical constraints, and design considerations to ensure a cohesive approach.
• Monitored the entire project lifecycle, providing stakeholders with regular updates on progress, issues, dependencies, risks, and contingency plans.
• Conducted technical assessments, proof of concepts (POCs), and evaluations to ensure feature implementations aligned with expectations within the ASP.NET framework.
• Prioritized the feature backlog continuously, managing and communicating the roadmap while coordinating release planning and mapping dependencies for effective implementation across teams.
• Collaborated closely with UX and UI design teams to define customer experience and user flow, ensuring alignment with project objectives.
• Created comprehensive user stories and test cases (covering both successful and failure scenarios) with clear acceptance criteria; led backlog grooming and refinement sessions while ensuring adherence to definitions of done and maintaining product quality.

+ 2012-2 to 2015-2

Milton Exhibits Group

Manager, Service Invention - Corporate Marketing
Hong Kong, China

• Established the Service Innovation Team from the ground up, growing it to a team of four and leading the annual planning and budget allocation processes.
• Drove revenue growth by defining profitability goals, developing cost structures, formulating marketing strategies, and establishing operational guidelines.
• Oversaw the development of multiple digital solutions, managing the entire process from planning and execution to hardware usability assessments, user acceptance testing, and soft launches.
• Created and nurtured an external partnership network for website, application, and software development to enhance service offerings.
• Assisted in sales pitches to secure new business opportunities and expand the client base.
• Monitored competitor activities and market trends to inform strategic decision-making and maintain a competitive edge.
• Explored emerging technologies to enhance the service offerings of Milton Exhibits Group.
• Collaborated closely with the Corporate Marketing team to draft and implement SEM plans for four major service streams, ensuring alignment with overall business objectives.

+ 2011-7 to 2011-12

Ogilvy & Mather

Account Manager, Fashion & Lifestyle
Shanghai City, China

• Cultivated and maintained strong, trusted relationships with clients, enhancing collaboration and ensuring their objectives were consistently met.
• • Provided support to the creative team during client meetings and proposal presentations, offering valuable insights to improve client engagement.
• Coordinated resources effectively among the creative team, copywriters, producers, production houses, printers, and third-party suppliers, optimising workflow and efficiency.
• Oversaw the production of key visuals and TV commercials, managing all aspects from pre-shoot preparations and on-site shooting to post-production, ensuring the delivery of high-quality results.
• Clients: Meters/bonwe, JKJY by Stella, La Cadiere.

+ 2010-5 to 2011-7

Rice 5 Limited

Account Executive
Shanghai City, China

• Developed and presented comprehensive digital strategies and campaign proposals for managed accounts, ensuring alignment with client objectives.
• Led new business initiatives, including pitch preparation, quote negotiations, and successful deal closures to drive revenue growth.
• Collaborated effectively with the creative team, technical team, ePR team, and third-party vendors to ensure seamless project execution and high-quality deliverables.
• Delivered weekly performance reports to clients aligned with established KPIs, providing insights into campaign effectiveness and opportunities for optimization.
• Ensured consistent delivery of high-quality outputs within designated timelines, upholding rigorous standards of excellence.
• Established clear mutual expectations with clients by articulating technical constraints and presenting viable alternatives to enhance project outcomes.
• Clients: Givenchy, China Mobile, MCM, H3 Club, Sony, Sasa Cosmetics and etc.

+ 2008-9 to 2010-5

Show Art Group Limited

Creative Designer
Shanghai City, China

• Establish and uphold brand guidelines to ensure consistency across logos, colour palettes, typography, and imagery.
• Create high-quality marketing materials, including digital graphics, print collateral, and social media content.
• Communicate retail concepts, technical drawings, and construction proposals with technical teams to ensure alignment.
• Analyse industry trends and competitor branding to inform design strategies.
• Develop compelling presentations and mockups to effectively convey design concepts.
• Oversee multiple design projects, ensuring timely delivery of high-quality outcomes.
• Solicit stakeholder feedback and incorporate revisions to enhance design effectiveness.
• Explore emerging design trends and tools to contribute innovative ideas.
• Clients: L'oreal, Maybelline's, Salvatore Ferragamo and etc.