HK01 - Olympic Games Tokyo 2020
The Tokyo Olympics in 2020 were postponed because of the coronavirus pandemic. A year later, the disease is still rampant throughout the world and Hong Kong concluded it with six medals, including one gold and two silvers.
As one of the core media in Hong Kong, HK01 is responsible in delivering the fastest news and updates, also offering a quick overview of game highlights and schedule.
Strategic Marketing Funnel
To maximise the campaign effectiveness, it was separated into two phases:
- Jun 23, 2021 to Jul 22, 2021 - 30 Days Prior Game Start
- Jul 23, 2021 to Aug 11, 2021 - Ready Game Begin
Campaign Performance Summary
- Average New Visitors (/day): 12,075
- Average Returning Visitors (/day): 14,208
- The Highest Daily Active Users (Jul 30, 2021): 123,067
- Total PageViews: 3.3M+
- Owned Media: 79K+ (Social & Organic); 1.16M+ (House Ads, App Pushes and eDM)
- The Highest CTR App Push: 54K+ (1,819,000 impressions)
Traffic Volume Trends of Phase 2 - Ready Game Begin of the Campaign
Jul 23, 2021: Opening Ceremony
Jul 26, 2021: The Men's Foil Individual - Gold Medal
Jul 28, 2021: The Women’s 200m Freestyle - Silver Medal
Jul 30, 2021: The Women’s 100m Freestyle - Silver Medal
Aug 5, 2021: The Karate Women’s Kata - Bronze Medal, The Women’s Table Tennis Team - Bronze Medal
Aug 8, 2021: The Women's Sprint - Bronze Medal
Joint Collaboration with Hong Kong Playground Association
The campaign website was demonstrated at HKPA physical venues, as a dictionary of Hong Kong Athletes who participating in Olympics 2021, so to advocate and arouse the social awareness towards Local Sport Industry
Certified as a Google Partner Platform
The campaign site of Olympic Games Tokyo 2020 under HK01 was profited not only from Direct Sold Ads, but also Google Display Network, which was fully supported to all types of ad formats (i.e. in-feed ads, in-article ads, text & display ads, etc.)
Olympic Games Tokyo 2020 - HK01 Content Hub
Employer: HK01 Company Limited | Project Completion Date: 2021