HK01 - The 5th Anniversary Lucky Draw
To celebrate the fifth anniversary of HK01, a lucky draw was launched with over HK$350 thousand of fabulous prizes open to all Hong Kong residents registering to be a HK01 member with phone number. Out of integrating campaign promotion platform with existing products, our team also added the probability distribution control function and queuing system into the user flow to mitigate the potential traffic spike
Campaign Performance Summary
- Total Game Participations: 22,571
- Lead Generated / New Member Acquired : 9,010 (40% of total participation)
- Re-engage Inactive HK01 Users: 2,728 (12.1% of total participation)
- App Installs: 500+
- Total Conversion of Social Networks: 8.9K+ (908K+ exposure)
- Total Conversion of House Ads:139K+ (11M+ exposure)
- Average Conversion Rate of e-Newsletters: 27.99% (1.5M+ reach)
- The Highest CTR App Push: 0.52% (1.7M+ impressions)
Campaign Conversion Overview
Campaign User Flow and Product Integrations
Employer: HK01 Company Limited | Project Completion Date: 2021